Advertising

Who reads this

People looking up a specific New York City building, usually because they are considering buying into it, sometimes because they already own in it. The site holds 27,122 building pages, 200 neighbourhood pages and 181 ZIP pages, each one a page about one place rather than a general page about property.

The site is new and publishes no traffic figures it cannot substantiate. Anyone buying a slot will be told the actual numbers for the pages concerned before they pay anything.

What a slot is

A bordered block, marked Advertising, carrying a name, a line of copy and a link. It sits in the sidebar of the building, neighbourhood and ZIP pages for the area it was bought for. It never appears inside a table of recorded transfers and never inside the building specification, because a reader must never have to work out whether a figure was paid for.

Rates

The rules a slot is sold under

• Flat fee only. Nothing paid varies with whether anything is bought or sold, at any price, ever.
• Labelled as advertising in plain type, at the same size as the surrounding text.
• Not a recommendation. No advertiser is described as recommended, preferred, vetted, approved or trusted, and none is ranked against another.
• Outside the record. No paid content appears within any table of recorded data.
• One advertiser, one enquiry. An enquiry from a covered area goes to the single slot holder and to nobody else. Enquiries are never auctioned or sent to a pool.
• Licensing. A brokerage or lender buying a slot must hold the licences its own activity requires. This site does not act as anybody's broker or lender and no slot creates any agency relationship.

What a slot cannot buy

• Removal, alteration or suppression of any record.
• Position in any table, which is always ordered by a stated measured value.
• Which buildings have pages, which follows a published threshold.
• Any description of a price, a building or a market.
• An endorsement, a valuation or an opinion, none of which this site publishes at all.
• Any reader's contact details other than an enquiry addressed to that advertiser.

Why it is structured this way

The federal Real Estate Settlement Procedures Act prohibits paying or receiving a fee or thing of value for referring business incident to a real estate settlement service, and New York State licenses those compensated for bringing buyers and sellers together. Taking a cut of a commission, or a payment per transaction, would put this publication squarely inside both regimes. A flat advertising fee, disclosed, unrelated to any transaction, keeps it a publisher.

The editorial reason is simpler and matters more. A publication paid when deals close wants deals to close. This one is paid the same whether a reader buys, walks away, or never contacts anybody, which is the only arrangement under which the sale histories on this site can be trusted.

Enquire

Send the areas you are interested in through the contact form, choosing the advertising topic. You will get the page-level traffic for those areas, the standard terms, and no pressure.

As of the review date at the top of this page no slot has been sold and no advertiser appears anywhere on the site. The disclosures page carries the current commercial position and is the page that records it.